Published on August 20, 2008
in Ideas.
We often want better tools that are more expensive and complicated to use, where we are unable to extract the full value. I use the word better, because we believe they/it will be. However, it’s rarely the tool that makes it better, but it’s the artist, blogger, or candidate. Knowing how to truly use a tool is what makes an artist great, a blogger powerful, and possibly a candidate president.
I’ve seen $2,500 photos created by $100 camera, a single blog post reach 300,000 people written on a free platform in a day, and I’m witnessing what mastery of inspirational language can accomplish.
Published on August 11, 2008
in Ideas.
The LightSpeed blog has some commentary on monetary rewards and how it impacts user behavior. HubPages shares revenue with publishers. One of the reasons we did this with our publishing platform was to encourage commercial content. We believe that user generated content can be monetized effectively if what’s created is commercial in nature. To encourage commercial content, we decided to pay authors a percent of the revenue.
For the most part, it works. HubPages earns around a $10 RPM. That’s pretty good relative to a diversified set of content on many subjects. When we break it down by category, there are sections like finance that earn over $30 RPMs. However, there is certainly truth to that people participate for all sorts of reasons. Several of the best authors participate on HubPages for reasons other than money.
