http://trainthoughts.com/93/the-shift-of-the-marketing-job/ Paul Edmondson's blog on ideas Tue, 22 May 2012 02:03:22 +0000 http://wordpress.org/?v=2.2.1 http://trainthoughts.com/93/the-shift-of-the-marketing-job/#comment-149 Brad Wrage Fri, 11 Jul 2008 14:50:34 +0000 http://trainthoughts.com/93/the-shift-of-the-marketing-job/#comment-149 Paul, this is my exact role at Cisco. As a web 2.0 and social media junkie by hobby, it's a fun and exciting job for me. This doesn't mean it's been easy though. I originally had trouble finding a way to approach getting corporate info out there in such an anti-corporate community. The first step is to know what's hot and what's not in the web 2.0 world. In many instances it takes trial and error. Also, I think in order to be successful you have to be passionate about what you are marketing. You have to be somebody that wants to tell the world about your interests. Paul, this is my exact role at Cisco. As a web 2.0 and social media junkie by hobby, it’s a fun and exciting job for me. This doesn’t mean it’s been easy though. I originally had trouble finding a way to approach getting corporate info out there in such an anti-corporate community. The first step is to know what’s hot and what’s not in the web 2.0 world. In many instances it takes trial and error. Also, I think in order to be successful you have to be passionate about what you are marketing. You have to be somebody that wants to tell the world about your interests.

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