Jeremy Liew has a post on the four types of ad targeting. One thing targeting ignores is the impact of an ad’s creative on performance. As marketers accountability grows, the ad’s creative is the last mile.
Paul Edmondson’s blog on ideas
Jeremy Liew has a post on the four types of ad targeting. One thing targeting ignores is the impact of an ad’s creative on performance. As marketers accountability grows, the ad’s creative is the last mile.
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