Calacanis asked a question about how to buy traffic. Two years ago this was doable for the average person willing to put in the time. Today. It’s much harder. Especially if you are trying to arbitrage paid clicks from Google with AdSense because of the new quality score guidelines.
Now, it’s difficult to scale, but buying very tail keywords combined with semantic SEO techniques to drive a high quality score can still be done. It’s just very limited.
The semantic portion is understanding what phrases and context needs to be on a landing page for specific key words to increase the quality and drive down the click price. Again, tough to scale and arbitrage. In most cases you need a more valuable action to make it a profitable endeavor.
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