It wasn’t all that long ago when Kobe was accused of raping a women in Colorado. At the time, many of his sponsors started distancing themselves from him. Fast forward a few years … he wins his first league MVP, the Lakers win the West and look like they’ll go deep in to the playoffs.
From a marketing perspective, has his personal brand fully recovered? If not, what would it take?
My feeling is if it hasn’t by now, it never will.
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