The bar for ecommerce is rising. My wife ordered new kids bedding from Kuku Nest. The bedding quickly arrived with a hand written thank you note from the owner. Wow. A hand written personal note.
When I think of having an online store I think of how efficient it can be. The order comes in, the credit card is charged, the shipping label is automatically printed, the item is pulled and boxed, and the shipping company is notified.
When are things like writing a personal thank you note worth the extra effort? It’s not scalable, it takes time, but it is impressive. So remarkable that I bet it’s excellent marketing.
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