I read about an interesting sponsorship on Mashable with Sun. Sun is the sponsor and Mashable will write about startups. I bet Mashable is earning a decent CPM and Sun is reaching a lot of entreprenuers and tech minded folks that read Mashable. Nice!
Then I thought a bit more about Sun and for that matter Microsoft. Is marketing technology hardware/software products to startups a good idea? It’s awful hard to compete with commodity hardware and free software.
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