Looks like someone has done a more scientific experiment on wine taste testing. Looks like it might be chemical - not the way you think - why people prefer expensive wine.
I might be a contrarian here. I enjoy things more when I know I got a great deal. I often have the other problem of not enjoying something as much if I think someone over paid.
I did a blind taste test for a Marketing class in college. Bottled beer vs. canned. Almost everybody SAID they preferred bottled and CHOSE canned as their favorite.
Isn’t that why we use wine decanters?
Interesting. There are few things I can taste the difference in and am willing to pay more for higher quality. The main one is beef. It’s pretty easy to tell the difference in flavor, tenderness, etc. But expensive wine is out for me.