If you’re thinking about starting a business, there are two markets I really like. Pets and Babies. Here’s why. First, they are large markets. Second, the parents tend to be more emotional than practical about many things they purchase for babies and pets. How may moms buy used bottles and sterilize them instead of brand new ones? This adds strength to the primary market.
Parents will buy the healthiest, safest, newest, most educational and even cutest for their babies and pets before they look for the cheapest. Competition is still fierce in these markets, but the product category supports premium pricing as long as the product is the “est”(safest, healthiest etc).
There are other markets with passionate consumers with similar profiles. Consider green products, health and diet foods, even college admissions.
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