When creating an idea for a new company, I’ve always leaned towards the creation of something simple. The initial idea may not feel like it will turn into the next Google. That’s OK. The key is to start, and iterate to increase the size of the vision.
When new companies have large visions, before they have customers and a chance to learn, it almost causes paralisys. When starting a product or service with small teams, you need to bite stuff off in small chunks that can be measured towards progress. If it’s too big, you get lost in the weeds.
With HubPages we started with a publishing program that came with built in monetization. We’ve iterated by adding features. Originally, I thought we should target freelance writers. That evolved to targeting enthusiast. At the sametime we knew that the monetization we were offering the writers performed better than anything else we had seen. We realized that every web publisher that runs contextual ads has to do the optimization of placement and formatting manually. Now that we are taking on high quality publishers and helping them earn more money, that has led us to many new ideas (not announcing them yet).
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