We’ve all probably heard that “It’s better to be lucky than good.” For startups, the question is how do you create that “Luck”. Lot’s of very smart people and teams have gloriously failed when it comes to creating companies, while less talented teams have found luck by hitting a market just right, or getting a few things that happen to really matter to customers.
There isn’t a magic trick to creating luck, but here are a few of my thoughts. Try many things and see what works. In an effort to do many things, you might get lucky and find that thing that really changes your business. When you do find that lucky thing that works, do as much as you can of it. Sometimes one lucky thing can take you a long way. Other times you’ll need to hit a couple gold veins.
But here is something to think about. Mediocrity and luck could be an excellent recipe for rapid growth. As an example, Twitter wasn’t very good when it started, but it was lucky.
However, as a business matures and an industry becomes more competitive, you probably need to be really good to survive.
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