Ever notice that one of the few things we buy in the metrics system in the United States is the two liter bottle of Pepsi and Coke. Remember when you were grade school and they taught you that it’s a better system, but we don’t use it in the US? I always thought, why? Unless you work in a lab, you probably have little idea how far a kilometer is compared to a mile, or the volume of a litre compared to a quart. Now, I don’t remember exactly why we don’t use the metric system, but it stuck with me that it’s a better system.What strikes me is that two of the most powerful marketing machines sell the best known metric system based product. I bet they could persuade the US to switch. What if they completely switched to the metric system for all their products? How long would take before middle america was well versed in the system? I bet it’s like a superbowl ad, a few spots on AI, and a couple of twelve packs.Pepsi is running a “Refresh Everything Campaign.” Maybe it’s time for Pepsi to refresh how we measure things in the US . To get us to switch to the metrics system because it’s better. Perhaps there is a marketing campaign in there. ”Switch, because it’s better.”
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