Train Thoughts

New Corvettes are fast, beautiful, and one of the best values for sports cars.  Read a review of a 2010 Corvette and they’re pretty incredible.  The men I talk with about sports cars have gotten the message.  This isn’t the Burt Reynolds, hairy chested, gold chain wearing sports car that says - “You’re that guy.”  Instead, it’s fast.  Even faster than a Porsche Turbo.  And.  It’s about one third the price, which is much more practical.  A combination sports car shoppers appreciate now.Corvette’s biggest problem is the brand.   Tell your wife - like I did - that you want to checkout Corvettes and you’ll get that look.  Do you want to be that guy?  That guy.  The one with the gold chains.   Ha.  Well.  No.  Not exactly.  But, it’s the exact problem that Corvette has.  Corvette needs to rebrand - It needs to become the cool, practical sports car, that speaks beyond power and speed to style, comfort and practicality to women.  Once women no longer see Corvette as the trademark of “That guy” then Corvettes won’t have to be thirty years old to be thought of as cool.