If you want an easy way to think about the difference between social networks, here is how. First, social networks are about three things. Following, sharing, and connecting.
- Facebook is the social network for friends and family
- LinkedIn is the social network for business contacts
- Twitter is the social network for people you don’t know, but want to follow you when you share a 140 characters.
Now to MySpace and Twitter. MySpace didn’t become irrelevant. It’s like saying MSN and AOL aren’t relevant. Perhaps they aren’t relevant to you, but to millions of people they’re important. Very important.
Products and companies are always looking to become better. To not ask how do we become better questions is irresponsible, just as it is to drive without hands. So what do companies do? They drive the car and discuss how to become better. When they believe they have something better, they turn.
Does Twitter have a business? I don’t know, but think they will. Has the company publicly put growth over monetization. Yes. Does the board of Twitter discuss the strategic direction? Absolutely - even though I’ve never attended a Twitter board meeting, I’m sure of this. Are Twitter and MySpace relevant? Yes. Most of us can only dream of being so irrelevant.
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