I started a feed of marketing bloggers nearly three years ago. I went out and looked for the best marketing blogs I could find. The feed has about 12 bloggers.
My feed still has 12 blogs. All of them are still active. Which I think is amazing. But. I now only read two of them about once a month. Shoemoney – Skills to Pay the Bills and Seth’s Blog.
While these blogs are totally different in style, they both do two things that are similar that I think keeps me reading. First, they post about once a day. They might miss a day here or there, but for the most part they crank a post out per day that has a digestible tidbit for me.
The second thing is they have a voice. A style. That is unique and authentic.
If you’re starting a blog or already writing one, I think it’s important to have a cadence. A cadence to the frequency of your posts (something I clearly miss – but can improve upon) and a cadence to the style of your writing.
If you want to have a successful blog, you have to go one of two possible routes:
* post really often (10+ per day) to satisfy those ADHD-stricken office workers who keep on hitting the refresh button on their browsers
* write really high-quality stuff occasionally, to make it worthwhile for people to keep your feed in their reader
So it comes down to extreme quantity or extreme quality.