Today we are launching the availability of Microsoft PubCenter ads (TechCrunch calls it a back door into PubCenter for Publishers that want into the beta of Microsoft’s ad network) through the YieldBuild Premium Text Ad Program (PTAP). PubCenter is Microsoft’s contextual ad network that competes with the likes of Google AdSense. Publishers can signup at YieldBuild and add PTAP to their list of ad networks now.
We find that publishers of all sizes are hungry for more monetization choices. Besides AdSense, there are very few choices for small bloggers, forums, and other content sites. PubCenter is an excellent addition for these types of sites. For publishers with longer content pages, we have found that five to six ad locations maximizes revenues between PubCenter and AdSense.
We are excited to be working with PubCenter to combine their ad network with our YieldBuild Formatting Technology and our ad network managment. Congratulations to the team at YieldBuild for launching this beta. Nice work everyone!
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