A friend is about to launch a new consumer website and asked how long should he give it to be successful. I think, post launch, you should give it 18 months to get traction.
Anything less, and I don’t think that’s enough of a chance to make it work. If you’re just starting out, bake time into your plan. Chances are, your first release won’t deliver the results you want. But. Maybe. Your early adopters will stick with you and by the third and fourth releases, you will be on your way.
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