I’ve asked several people the question lately if they think there is room for another online dating service. The response is a resounding YES! Why, you might ask. The answer if fairly simple. They are motivated to date. For lots of different reasons. Some what casual sex. Some what wives. Some whan to meet new people. The reasons don’t matter that much. What does matter is, why do they think there is room for another dating service.
The reason. They quickly go through the available candidates at each service and find that there is huge overlap in the dating pool across sites. What they really want is to go to a dating site with fresh faces.
It makes a ton of sense. If you are recruiting employees, you don’t want to look at the same resumes over and over. You want fresh candidates that meet your needs. So, here’s an idea for a dating site.
- Find a way to expose people for dating that they haven’t met before or seen on another dating site. Or put it this way. Prioritize connecting people that have never seen each other in person or online.
This could be done by collecting information about which dating sites they use and cross referencing it with information about their ideal dating relationship. I haven’t thought too much about the technology behind this, but it would basically be a way to expose me to people that I may like, but that I have never met anywhere. You could use wisdom of the crowd technology to flag people where they have been spotted before and exclude them from each other if it is likely they overlapped. Like flagging a person that you saw on Match or Plenty of Fish and annotating it with a time frame.
Anyway. I still think there are great opportunities in dating and if you can expose people online to the products that they might like, but haven’t seen could be big business. Kind of like shopping recommendation engines.
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