I think small technology companies need to change the order of their focus in a tough economic climate.
1. First priority is getting the company profitable. This ensures surviving while it’s difficult to raise additional capital.
2. Second priority is technology. Focus on technology to make the business more efficient. Technology innovation to increase profitable revenues.
3. Third priority is growth. Growth as an effort should only be considered if the business behind the growth is solid.
Excellent post Paul. Very helpful insight. Keep it up.